Beyond The Ball
Campaign, Engagement, Inspire, & Mentorship
Campaign, Socials, & Super Graphics
Figma, Illustrator, & Photoshop
Karah Taylor & Zofia Pejas
Beyond The Ball, designed with Karah Taylor and Zofia Pejas, was a campaign for the Detroit Pistons that included a series of Instagram reels and photo posts, and supergraphics targeted towards high schoolers in the Detroit area. Our main slogan, "Beyond The Ball", is aimed at encouraging students, through basketball, to better themselves physically and mentally by applying the lessons they learned to their lives, thus allowing them to go "beyond the (basket)ball".
For this campaign, we first researched the Pistons’ history to get an understanding of the team, finding out they often collaborate with Detroit-based brands. We pulled inspiration for our color palette from graffiti from around the city, and found fonts that worked well together.
We all worked on the research, presentations, and styling of our campaign. I helped with designing the layouts for the Instagram posts with Zofia and the bus-wrap super graphic by myself. While Zofia worked on the billboard super graphics as well, with Karah's main focus being the motion pieces.