Beyond The Ball
Campaign, Engagement, Inspire, & Mentorship
Campaign, Socials, & Super Graphics
Figma, Illustrator, & Photoshop
Karah Taylor & Zofia Pejas
Beyond The Ball was a team project done with other communication design students, Karah Taylor and Zofia Pejas, that had the goal of creating a campaign for the Detroit Pistons. Our campaign's theme was inspiration through mentorship for high schoolers in the Detroit area.
For this campaign, we first researched the Pistons’ history to get an understanding of the team, and we found out they often collaborate with Detroit-based brands. Pulling inspiration for our color palette from graffiti from around the city, and finding fonts that worked well together.
We all worked on the research, presentations, and styling of our campaign. I helped with designing the layouts for the Instagram posts with Zofia and the bus-wrap super graphic by myself. While Zofia worked on the billboard super graphics as well, with Karah's main focus being the motion pieces.