Let Loose, Dive In
Campaign, Engagement, & Tourism
Campaign, Socials, & Super Graphics
Figma, Illustrator, & Photoshop
Destiny Smith & Reese Mallon
Let Loose, Dive In, designed with Destiny Smith and Reese Mallon, was a Pure Michigan theme for a campaign for Ferndale, Michigan. The campaign included a series of Instagram reels and photo posts, and supergraphics highlighting bars around the city. Our main slogan, "Your Vibe, Your Way", is aimed at targeting young adults who like going out to bars and clubs, but who all have different tastes.
For this campaign, we first researched and visited Ferndale to get a better understanding of its needs and the opportunities we could base our campaign on. We pulled inspiration from grunge aesthetics for our theme, picking colors that best captured each bar we were highlighting.
We all worked on the research, presentations, and styling of our campaign. While I work on designing all of the Instagram posts and finding all the mockups. Reese worked on the super graphics and put the vlog together. Destiny acted as our design coordinator and designed all the motion pieces.