12 CDs: Taylor Swift
Abstract, Decode, Encode, & System
Illustrator, InDesign, & Photoshop
To be able to properly represent her, I spent time researching her life and career in order to best describe her visually. To complete this project, my ideation took many forms for each card. I played with images in terms of placement, choice, and size, trying multiple variations. Then, I worked on the layout style by trying different sizes and card themes until I landed on making them resemble a CD case. When it came to the color palette, I chose colors that I thought were best associated with her physical characteristics (i.e., red lips, golden-yellow hair).
With this project, I struggled in the initial design phase, in the form of having a hard time designing a system to be able to properly complete this project. I had to ideate many versions of each card at every step until I figured out my design system, landing on the final versions of each card.