Dakota Hanson-Meier Designs

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#826 Star Dust Factory

Keywords:
Brand Identity & Logo Lock-Ups

Channels: 
Branding, Products, Posters, & Web
Softwares: 
Figma, Illustrator, InDesign, & Photoshop

826 Brand: Star Dust Factory was a digital project that consisted of making logo lock-ups and mock-ups of a storefront, vehicle, and merchandising. This project had the goal of learning about the aspects that go into creating a brand. 

MISSION STATEMENT
826 St. Louis will provide a space for young explorers to learn how to use the star to navigate on their expeditions through writing.

PROMISE STATEMENT
826 St. Louis is a place for expressive, mysterious individuals. Here, one can learn to understand the magic of the night sky that can be unlocked through literature.

To complete this project, I first did research on St. Louis to find an interesting aspect of the city’s history to base my store's idea on. After that, I worked on ideating logo lock-ups till I landed on the final version. Then I looked at charts and maps of the night sky and pulled ideas for the brand, landing on a night sky/star theme. I then pulled elements out to create: my color palette, icons, and patterns. Which I then used to create all of the pieces of my brand.



Main & Secondary Logos


Store Front

Vehicle


Stationery


Products



Website
Event Posters

Process for this project

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