#826 Star Dust Factory
Keywords:
Brand Identity, Logo Lock-Ups, & System
Channels:
Branding, Products, Posters, & Web
Software:
Figma, Illustrator, InDesign, & Photoshop
#826 Star Dust Factory
Brand Identity, Logo Lock-Ups, & System
Branding, Products, Posters, & Web
Figma, Illustrator, InDesign, & Photoshop
826 St. Louis will provide a space for young explorers to learn how to use the stars to navigate on their expeditions through writing.
826 St. Louis is a place for expressive and mysterious individuals. Here, one can learn to understand the magic of the night sky that can be unlocked through literature.
826 Brand: Star Dust Factory was a digital project that consisted of making logo lock-ups and designing a storefront, vehicle, and merchandising. This project had the goal of learning about creating a brand system and the aspects that go into creating a brand.
I first did research on the city of St. Louis to find an interesting aspect of their history to base my store's idea on. Then I looked at charts and maps of the night sky for ideas for my store’s theme, landing on a celestial navigation theme. I then used elements of the night sky to create my color palette, icons, and patterns, which I then used to design all of the parts of my brand.
While working on this project, I struggled designing the logo for the store, having to spend a lot of time ideating till I landed on the final version. Learning that creating a new brand takes a lot of time and patience, as your first idea probably won’t be the final version most of the time.