Beyond The Ball
Inspire, Mentorship, & Engagement
Campaign, Socials, & Super Graphics
Figma, Illustrator, & Photoshop
Karah Taylor & Zofia Pejas
To make this campaign, we first researched the Pistons’ history to get an understanding of the team. We found that they do a lot of Detroit-based collaboration, so we decided to focus the campaign on Detroit. Pulling our color palette from graffiti from around the city and pairing it with fonts that worked well with it. We all worked on the research, presentations, and styling of our campaign. I worked on the layouts for the Instagram posts with Zofia and the bus super graphic myself. Zofia worked on the billboards and mock-ups, with Karah’s main focus being the motion pieces.
Social Media Posts
Super Graphics
Research Deck
Project Deck