“Jiffy” Mix Packaging Refresh
“Jiffy” Mix Packaging Refresh was a digital project with the goal of creating new packaging to appeal to the younger generations. While still keeping the values and essence of the brand.
To redesign the packaging, I first researched Jiffy to understand its history and why it was founded. I then took an aspect that I found interesting and used it for my design concept, deciding to work with the idea that “it’s so simple anyone can make it.” With this concept, I decided to simplify the information on the box to only what one needs to know to understand the brand and how to make the product. Since Jiffy is an older brand, I decided to use watercolor imagery instead of photographs and a “handwritten” typeface to give it a classic feeling.
While doing this project, I learned about dielines and what they are for when designing packaging, and what one needs to follow when designing packaging, as well as the difficulties one can have when working with an existing, well-known brand.