“Jiffy” Mix Packaging Refresh
Brand Identity, Packaging, & System
Branding & Packaging
Illustrator, InDesign, & Photoshop
My concept was to simplify Jiffy’s packaging, only giving the information one needs to know about the brand and how to make the product.
To redesign the packaging, I first researched Jiffy to understand its history and why it was founded. Then, I took an aspect I found and used it for my design concept, deciding to work with the idea that “it’s so simple anyone can make it.” Using this concept, I decided to simplify the information on the box to only what one needs to know to understand the brand and how to make the product. Since Jiffy is an older brand, I used watercolor imagery instead of photographs and a “handwritten” typeface to give it a classic feeling.
Packaging Comparison
Reasons for My Design Choices
Final Mockups & Dielines