In-Focus Cameras Packaging
Brand Identity, Packaging, & System
Branding & Packaging
Illustrator, InDesign, & Photoshop
In-Focus Cameras Packaging was designed to appeal to Gen Z and get them to be more focused on the present moment than on taking the “perfect” photo. When I was designing the packaging, I decided to make it round to reference the lens of a camera, giving me a more distinctive-shaped box that other brands weren't using. Changing the color and imagery to reference which camera version was in its respective box.
Using a film strip, look for the imagery, to reference that it was similar to a disposable camera, but being a reusable one. Designing this project taught me about working with unusual-shaped dielines and the difficulties one can have when designing for a new brand.