12 Cards: Taylor Swift
12 Cards: Taylor Swift was a set of cards that were made to represent a public figure in abstract ways. The goal of this project was to learn how to apply a design system that can be used to encode and decode messages visually and verbally to represent my chosen figure.
To be able to properly represent her, I spent time researching her life and career in order to best describe her visually. To complete this project, my ideation took many forms for each card. I played with images in terms of placement, choice, and size, trying multiple different variations. Then, I worked on the layout style by trying different sizes and card themes, until I landed on making them resemble a CD case. When it came to the color palette I chose colors that I thought were best associated with her physical characteristics (i.e. red lips, golden-yellow hair).