Keywords:Inspire, Mentorship, & Engagement
Channels: Digital & Super Graphics Teammates: Karah Taylor & Zofia Pejas
Detroit Pistons: Beyond The Ball was a team project (Karah Taylor and Zofia Pejas) that had the goal of creating a campaign for the Detroit Pistons. We had to create our campaign with the main theme of inspiration through mentorship for high schools in the Detroit area. To make this campaign, we first researched the Piston’s history to get an understanding of the team. We found that they do a lot of Detroit-based collaboration, so we decided to focus the campaign on Detroit. Pulling our color palette from graffiti from around the city and pairing it with fonts that worked well with it. We all worked on the research, presentations, and styling of our campaign. I worked on the layouts for the Instagram posts with Zofia, and the bus super graphic myself. Zofia worked on the billboards and mock-ups, with Karahs main focus being the motion pieces.