Keywords:Brand Identity & Logo Lock-UpsChannels: Digital 826 Brand: Star Dust Factory was a digital project that involved making logo lock-ups and mock-ups of a storefront, vehicle, and merchandising. The goal was to learn about the aspects of creating a brand. To complete this project, I first researched St. Louis, to find an interesting aspect of the city’s history on which to base my store's idea. After that, I worked on ideating logo lock-ups till I landed on the final version. Then I looked at charts and maps of the night sky and pulled ideas for the brand, landing on a night sky/star theme. I then pulled elements out to create: my color palette, icons, and patterns. Which, I then used to create all of the pieces of my brand.