Keywords:Brand Identity, Packaging, & SystemChannels: Print “Jiffy” Mix Packaging Refresh was a digital project to create new packaging to appeal to younger generations. While still keeping the values and essence of the brand. To redesign the packaging, I first researched Jiffy to understand its history and why it was founded. Then, I took an aspect I found and used it for my design concept, deciding to work with the idea that “it’s so simple anyone can make it.” Using this concept, I decided to simplify the information on the box to only what one needs to know to understand the brand and how to make the product. Since Jiffy is an older brand, I used watercolor imagery instead of photographs and a “handwritten” typefaces to give it a classic feeling.